INTERMEDIATION HAS CHANGED IN TOURISM INDUSTRY

ONLY 10 YRS ARE PASSED FROM LAST MINUTE.COM BORN 

Brent Hoberman and Martha Lane Fox created LM from their living room in October 1998, with the idea to sell on-line seats and hotel rooms just a couple of days before departure at affordable prices, having invested 600.000£. 

OCT '98 CUSTOMERS DATA BASE:           000000003 RECORDS

MAR '05 NEWS LETTER SUBSCRIBERS:   10.300.000 RECORDS

In 2005 Travelocity (Sabre Holdings) bought Lastminute.com Plc; they payed it approximately 577.000.000£: COMPANY MARKET VALUE FROM ITS FOUNDATION HAS GROWTH ABOUT 1000 TIMES.

This successful case history surely represents something special, but it's not the only success case on web etourism cases; it demonstrates how  profitables business are made possible thanks to the world wide web exposure, over the local and national border barriers.

A recent book from Roman Egger (Salzbury University professor) and Dimitrios Buhalis (Director Center Hospitality Research at Bournemouth University), ETOURISM CASE STUDIES (Elsevier), give us even 42 distinct e-cases studies about web tourism success, demonstrating how achieve remarcable goals in doing etravel is realizable to each one organization with a clear strategy and coherent application among all the phases of web development instruments such as architecture, win-win customer-suppliers relationship strategy and trustworthy policy in committing customer needs and expectations.